Keyword Research & Gap Analysis

What this service actually produces

Most keyword research tools output volume numbers. We deliver a commercially usable keyword architecture -- a structured document that maps search queries to buyer intent, groups them by topic cluster, and sequences them by ranking opportunity. The result is a document you can take to any developer, content writer, or agency and say: build this.

• Full keyword map: primary and secondary terms for each target topic
• Competitor gap analysis: queries where competitors rank but you do not
• Search intent classification: informational, navigational, commercial, transactional
• Ranking difficulty estimate per cluster based on SERP analysis, not just domain score
• Priority scoring: which clusters to target first based on commercial value and attainability
• Content recommendations: which page type best serves each keyword cluster

Deliverable format

You receive a structured spreadsheet and an accompanying written strategy document. The spreadsheet contains every keyword, its estimated volume, difficulty, intent classification, and recommended target page. The strategy document explains the overall approach, why certain clusters were prioritised over others, and how the research should guide your content and page structure decisions over the next 6-12 months.

Access required

Read access to Google Search Console is required to see your current performance data and avoid recommending terms where you already have strong positions. If you do not have Search Console set up, we can still complete the research using competitor data and tool-based gap analysis, but the document will be less specific to your starting position.